Qualifications
The ideal candidate will possess a blend of analytical and operational skills, with a strong focus on data management and reporting. Experience in demand generation and marketing operations is essential, along with the ability to work collaboratively across teams. Strong communication skills, a detail-oriented mindset, and a commitment to continuous improvement are highly valued.
About the job
At CaptivateIQ, we are redefining the landscape of sales performance management. Our innovative approach to incentive compensation has set new industry standards, and we are excited to broaden our platform to tackle more comprehensive sales planning challenges. With recognition from leading industry analysts like Forrester and G2, and support from prestigious investors such as Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower dynamic companies including Netflix, Figma, and Stripe with the insights and flexibility essential for enhancing revenue performance.
We are seeking a skilled Marketing Operations Manager to join our fast-paced team, dedicated to addressing some of the most intricate and significant issues in sales performance management.
Position Overview
As the operational backbone of our demand generation and pipeline engine, you will ensure that our go-to-market teams can execute campaigns and account-based marketing initiatives with confidence. You will facilitate actionable insights for our Business Development Representatives and ensure leadership can rely on data-driven performance metrics. This role involves owning the systems, processes, and reporting that directly link marketing activities to pipeline outcomes.
You will bridge the functions of Demand Generation, Revenue Operations, Sales, and Customer Success, ensuring the smooth operation of our 'engine room' — maintaining clean data, efficient handoffs, consistent tagging and tracking, and delivering insightful dashboards. As the team aims to accelerate processes, scale account-based marketing efforts, or investigate funnel issues, you will be the key player enabling these initiatives without introducing disorder.