About the job
At Toast, we empower restaurants and local businesses to thrive in a digital landscape. Our innovative technology solutions enable business owners to streamline operations, boost sales, enhance customer engagement, and foster employee satisfaction.
As part of our Marketing Services team, you'll partner with dedicated Marketing Specialists to craft strategic marketing initiatives and execute comprehensive multi-channel campaigns (including Email, SMS, Social Media, Promotions, Loyalty Programs, Gift Cards, and SEO). By analyzing campaign performance, you will play a crucial role in optimizing marketing efforts, saving time, and generating first-party demand for our clients.
About this Role (Responsibilities)
In your capacity as the Marketing Services Manager, you will be responsible for hiring, mentoring, and managing a talented team of Marketing Success Managers. Your leadership will inspire high-performing professionals to surpass their objectives. With a strong sense of empathy, business insight, and technical skills, you will approach challenges with a solution-oriented mindset, focusing on process improvements and effective change management.
If you are passionate about team development and eager to help restaurants achieve growth, this role is tailor-made for you!
In this role, you will:
- Lead and nurture a high-performing team of 10-12 Marketing Specialists: overseeing recruitment, onboarding, goal setting, conducting weekly one-on-ones, performing quality assurance on campaign strategies and copy, and establishing career development pathways.
- Manage escalations and quality assurance: act as the primary contact for customer concerns; implement QA checklists and review cycles to ensure adherence to Toast Marketing Guidelines and legal/brand standards.
- Innovate and implement strategies to enhance team efficiency and scalability.
- Identify and create opportunities for customer growth (revenue generation, expansion, operational efficiencies) through regular assessments of business performance.