About the job
Join the #remoteworkrevolution as a Media Buyer specializing in Google and Meta platforms! This is a full-time, independent contractor role with working hours from Monday to Friday, allowing you to work from anywhere in the world.
About Us
At Careers Activate Talent, we are a dynamic healthcare-oriented marketing company committed to enhancing patient acquisition through strategic, data-driven solutions. Our mission is to empower healthcare providers in connecting with qualified patients via cost-effective paid media campaigns.
Role Overview
As a Media Buyer, you will take charge of managing and optimizing campaigns on Google and Meta platforms. Your focus will be on maximizing performance and ROI while achieving patient acquisition targets. Collaborating closely with our internal teams, you will deliver exceptional results for our healthcare clients.
Key Responsibilities:
- Oversee and optimize paid search (Google Ads) and paid social (Meta Ads) campaigns.
- Create, test, and expand lead generation strategies for client growth.
- Manage multiple Google and Meta accounts to ensure efficiency and a strong ROI.
- Conduct ongoing analysis to enhance campaign performance.
- Monitor and report on key performance indicators (CPL, CPA, ROAS, lead quality).
- Provide insightful recommendations for continual improvement.
- Align paid media strategies with client objectives.
- Advise on budget management, creative testing, and audience segmentation.
- Stay updated with platform developments, compliance regulations, and healthcare advertising standards.

