About the job
About iLawyer Marketing:
As the leading digital marketing agency for law firms across the United States, iLawyer Marketing, a proud member of the EverService family, excels in driving client success. Our expertise lies in enhancing lead generation and securing signed cases through strategic SEO, impactful paid search campaigns, and conversion-focused website development.
Position Overview:
We are on the lookout for a skilled and driven Paid Media Strategist to enrich our dynamic digital marketing team. In this pivotal role, you will design, execute, optimize, and assess high-impact paid media campaigns on multiple platforms. Your primary goal will be to enhance traffic, generate leads, and boost conversions for our esteemed clients in the legal sector. The ideal candidate will possess a strong background in legal paid media advertising, exceptional analytical abilities, and a passion for thriving in a fast-paced environment.
Key Responsibilities:
- Develop, manage, and refine paid media campaigns tailored for legal clients on platforms such as Google, Bing, Meta, and other advertising networks.
- Monitor campaign performance to ensure optimal delivery without under or over-exceeding targets.
- Provide performance reports and strategic recommendations to stakeholders for continuous improvement.
- Conduct in-depth competitive research to help position iLawyer Marketing’s clients ahead of their competition.
- Assist internal teams with relevant paid media inquiries and requests.
- Engage in keyword research and create compelling ad copy to meet campaign objectives.
- Collaborate with colleagues to brainstorm and implement innovative campaign strategies.
- Stay informed about industry trends and best practices in paid media.
- Support the Paid Media Director with daily campaign management tasks.
- Assist with additional projects and responsibilities as assigned by management.

