About the job
The Paid Social Media Buyer will be instrumental in steering and enhancing our paid social campaigns on prominent platforms. In this role, you will execute campaigns, scrutinize performance metrics, and implement ongoing improvements to optimize return on investment (ROI). Collaborating with cross-functional teams, you will ensure our paid media efforts align strategically with the company's objectives, focusing on enriching the digital consumer product experience and boosting engagement.
Key Responsibilities:
Campaign Execution & Optimization:
- Design, implement, and enhance paid social campaigns across TikTok, Meta, and YouTube, ensuring they resonate with brand objectives and audience engagement strategies.
- Continuously optimize essential campaign metrics such as reach, frequency, Cost per Mille (CPM), Click-Through Rate (CTR), and ROI to drive superior performance.
- Oversee budget distribution and ensure campaigns are maximized for efficiency and effectiveness.
Platform Proficiency:
- Utilize platform-specific tools and analytics to track and report on campaign performance, ensuring compliance with best practices.
- Stay abreast of the latest trends, tools, and techniques in paid social media to ensure campaigns leverage the most effective platform features.
Real-Time Data-Driven Optimization:
- Conduct A/B tests and adapt campaigns in real-time based on performance insights, ensuring optimal ROI.
- Utilize real-time data to refine targeting, creatives, and budgets for ongoing performance enhancement throughout the campaign lifecycle.
Reporting & Collaboration:
- Provide regular, detailed performance reports that highlight key metrics, successes, and areas for improvement.
- Collaborate with growth and media teams to refine strategies and enhance performance.
- Offer actionable insights based on campaign data to inform future media strategies and investment decisions.
Consumer Product Experience Focus:
- Ensure paid media strategies align with overarching consumer product experience goals.
- Lead campaigns that boost customer engagement, satisfaction, and brand loyalty through targeted and compelling media initiatives.

