About the job
At dubizzle Egypt, we take pride in being the premier online marketplace in the region, dedicated to enhancing lives by streamlining transactions and uncovering valuable opportunities for both individuals and businesses. Our mission is to empower local economies, support small enterprises, and guide everyone in making informed decisions that benefit themselves, the market, and the environment.
As a member of the dubizzle family, you will join forces with some of the most respected classifieds brands in the industry. Together, we proudly serve over 160 million monthly users who rely on our commitment to providing optimal platforms tailored to their needs.
In the role of Performance Marketing Specialist, you will collaborate closely with the Team Lead to design, develop, and refine our digital marketing campaigns. You will engage with various internal teams to formulate comprehensive marketing strategies that drive end-to-end success.
Key Responsibilities:
- Support the team in crafting a cohesive digital marketing strategy across diverse channels.
- Analyze trends and insights to optimize budget allocation and campaign performance based on data-driven decisions.
- Conduct thorough research on market trends, target audiences, competitors, and the complete consumer journey to enhance engagement and conversions.
- Become proficient with our current tracking systems and funnels.
- Assist in implementing pixel tracking, conversions, and event tracking.
- Evaluate data to identify challenges and opportunities for improvement.
- Create compelling ad copy that resonates with our audience.
- Establish and monitor OKRs for channel performance metrics.

