About the job
Position Type: Full Time
Job Overview
As the PPC Manager, you will spearhead innovative Pay Per Click strategies across various platforms including Google Ads, Facebook Ads, and Bing Ad Center for our diverse clientele. Your expertise will be crucial in understanding, managing, and elevating client campaigns to achieve desired outcomes and ROI. You will be tasked with generating insightful reports for account managers and clients to track the performance of campaigns.
Key Responsibilities
- Oversee and execute daily management tasks for client accounts across Google Ads, Facebook, Instagram, and other platforms.
- Continuously monitor and adjust keyword bids, budget caps, impression shares, and quality scores to optimize account performance.
- Develop and manage extensive lists of ad groups and keywords.
- Offer creative copy suggestions and design effective ad templates.
- Control Display Network placements on Google Ads and other contextual advertising platforms.
- Identify and recommend strategies for keyword opportunities, campaign structures, targeting, and display networks aligned with client objectives.
- Supervise the launch of new paid search campaigns and enhance existing ones to meet marketing goals.
- Generate comprehensive weekly and monthly reports detailing key performance metrics and campaign outcomes.
- Stay updated on the latest trends and developments in search engine marketing and PPC.
- Administer web analytics tools, generating reports that highlight critical insights relevant to client goals.
- Analyze search results and performance across major search channels and communicate findings to the team and management.
- Collaborate closely with team members to ensure alignment with client goals.
Expectations
- A genuine passion for search marketing and online advertising.
- Exceptional creative thinking and problem-solving skills.
- Meticulous attention to detail and ability to multi-task in a deadline-oriented environment.
- Strong communication skills to articulate ideas and strategies effectively.
- Quick adaptability to new industries and business types, applying this knowledge to enhance marketing initiatives.
- High integrity, self-motivation, and ability to work autonomously.
- Excellent analytical and organizational skills, with a project management mindset.

