About the job
Are you a motivated product manager ready to transform strategy into actionable roadmaps? Do you thrive on managing a product portfolio throughout its lifecycle and enjoy collaborating within multidisciplinary teams? If so, we want to hear from you!
In this role, you will take charge of the strategic and tactical product management of cow health propositions within Lely. The Milking Business team is responsible for bringing to market all propositions related to automation in the milking process. As a product manager, you will translate market and customer needs into a clear product strategy and roadmap. You will proactively identify trends and technological advancements, translating them into viable business cases for new products or enhancements.
You will manage the product portfolio for Lely Cow Care throughout the entire lifecycle—from initial concept to phase-out—actively focusing on profitability, customer value, and strategic positioning. Within multidisciplinary project teams, you will act as the connecting element between technology, market, and operations, guiding product development processes and advising the management team on strategic decisions.
Customer centricity is key: you will continuously gather market feedback and translate it into relevant product features or optimizations. You will also play a pivotal role in commercial activities, supporting sales and marketing teams, and contributing to successful product launches.
Key responsibilities include:
- Lifecycle management of our Cow Care products, including Lely Meteor claw health: from concept development to end-of-life.
- Initiating innovation projects and implementing product improvements.
- Active collaboration with development, sales, marketing, and operations at a senior level (business team MT).
- Translating customer and market insights into valuable product initiatives.
- Providing commercial support for positioning, training, launches, and special customer projects.
- Functionally leading a team of product specialists, including coaching on content.
With your vision, analytical skills, and ability to connect with others, you will ensure that our milking propositions are not only technologically advanced but also perfectly aligned with the practical needs of our dairy farmers.

