About the job
As the Product Marketing Lead at tgs, you will be the driving force behind the narrative that bridges our innovative products and services to the marketplace. Your mission will be to develop impactful positioning, messaging, and go-to-market strategies that significantly enhance our market presence. This role is pivotal as it sits at the crossroads of product development, sales, and marketing, where you will transform intricate product features into engaging value propositions that resonate with our target demographics. We seek a candidate who embodies a blend of creativity and a pragmatic execution-focused mindset, with a solid background in Product Marketing, Performance Marketing, SEO, CRM, and Campaign Management. You will collaborate closely with cross-functional teams to foster product adoption, empower sales discussions, and articulate a clear market differentiation across all offerings.
Note: This is an independent contributor position, where you will take full ownership of the strategy and execution from inception to delivery.
DESCRIPTION
Establish product positioning, messaging frameworks, and differentiation strategies for all products and services.
Spearhead comprehensive go-to-market planning for product launches and feature releases in collaboration with product and sales teams.
Generate customer insights through Ideal Customer Profile (ICP) research, persona mapping, and feedback mechanisms to refine marketing strategies.
Craft compelling product narratives for marketing campaigns, website content, sales presentations, and other customer-facing materials.
Implement competitive intelligence systems to monitor market trends, competitor positioning, and emerging opportunities.
Create sales enablement materials, including battle cards, pitch decks, case studies, and objection-handling guides.
Design and execute multi-channel marketing campaigns with a focus on performance marketing, optimizing for user adoption and sales pipeline growth.
Lead SEO strategy and content optimization efforts to enhance organic visibility for product pages and marketing campaigns.
Conduct win/loss analysis and synthesize market feedback to refine messaging and inform the product roadmap.
Monitor go-to-market performance through key metrics such as adoption rates, engagement levels, and lead quality, iterating based on the results.

