About the job
About the Role:
The Programmatic Trader will become an integral part of our in-house programmatic team within the media department at EVERSANA INTOUCH. We are in search of a detail-focused, results-oriented professional with a proven track record in launching, managing, and optimizing campaigns through demand-side platforms (DSPs) to achieve exceptional results for our clients. This role is ideal for someone who thrives on diving into the intricacies of programmatic campaigns and enjoys working across various platforms daily. The ideal candidate will be numbers-driven, analytical, proficient in Excel, and a self-motivated individual.
The Programmatic Trader's main responsibility is to execute campaigns within the platforms, collaborating closely with the Programmatic Supervisor or another Programmatic leader. You will manage and optimize campaigns throughout the project lifecycle, receiving guidance from the senior programmatic team as needed.
Required Experience:
Minimum of one year working in a self-service capacity within a DSP.
Key Responsibilities:
- Ensure client objectives are met by implementing and managing programmatic campaigns through the agency trading desk.
- Regularly monitor and analyze campaign performance, brand safety, and viewability metrics to meet agreed-upon standards.
- Oversee campaign calendars, assets, screenshots, billing trackers, and all pre/post-launch processes.
- Conduct data analysis and optimization, maintaining a log of all adjustments made.
- Provide weekly performance snapshots and pacing updates.
- Contribute to analytics reporting, including optimizations and insights.
- Quickly identify and diagnose issues, escalating them to the appropriate internal stakeholders as needed.
- Foster strong relationships with vendors and cross-agency partners.
- Actively participate in both internal and external meetings with confidence.
- Assist in tactical media planning, including forecasting and estimation, to inform programmatic media recommendations.
- Support the drafting of proposals and provide guidance on insertion orders and launch documentation.
- Identify new media opportunities that are not currently being utilized.
- Stay informed about new technologies, trends, and practices, regularly engaging with vendors.
- Propose proactive suggestions for enhancing the media/programmatic processes.