About the job
Join Botrista as we redefine beverage culture with our cutting-edge, nature-inspired drink-making technology. Our mission is to empower restaurants and establishments to diversify their menus effortlessly, fostering growth and innovation at the click of a button. Recognized as one of the Best California Startups in 2023, our solutions are transforming the industry landscape, suitable for any cuisine, demographic, and business type. With the rapid deployment of our machines across the nation, we are committed to delivering exceptional beverage experiences to customers everywhere.
About the Position
We are seeking a dynamic and territory-focused Regional Account Executive to spearhead new customer acquisition efforts in the restaurant and higher education sectors within a designated region. Your key responsibilities will include sourcing, qualifying, and successfully closing new business opportunities. Please note that post-sale account management is handled by our dedicated Account Management team.
If you excel in a fast-paced environment, relish the challenge of building a sales pipeline, and desire ownership of a defined territory with significant revenue targets, this role is tailored for you.
Your Key Responsibilities
New Business Development (Primary Focus)
- Identify and engage with restaurants (both single and multi-unit) and higher education dining operators in your assigned territory
- Prioritize high-traffic locations that align with our Ideal Customer Profile
- Engage with key decision-makers, including Food Service Directors, Retail Directors, Owners, Franchise Operators, and Multi-Unit Operators
- Conduct discovery calls, virtual demonstrations, and in-person meetings
- Build and maintain a robust, qualified sales pipeline to consistently meet or exceed quotas
- Secure new machine placements that align with financial and operational criteria
Territory Management (Hybrid Model)
- Primarily work remotely, utilizing outbound calling, email communication, and virtual meetings
- Travel within your territory (~25%) for:
- Site visits and qualification
- Advancing late-stage deals
- Securing executive alignment and closing new business opportunities
Deal Execution
- Manage the sales cycle from initial contact through to signed agreements
- Coordinate installation dates in collaboration with internal teams
- Ensure client sites meet qualification standards pre-contract execution
- Accurately forecast pipeline and deal progression
- Maintain rigorous CRM hygiene in Salesforce
Performance & Accountability
Your performance will be evaluated based on:
- The number of new Botrista machines delivered quarterly
- Pipeline generation and coverage
- Win rate and deal velocity
- Activity levels aligned with pipeline objectives

