About the job
Job Overview
Join BusPlanner as a Sales Manager, where you will play a pivotal role in driving revenue growth for our K-12 software solutions throughout the United States. This position is essential for our future expansion and combines direct sales activities with strategic leadership responsibilities. We are looking for a candidate with a strong background in K-12 software sales, a passion for mentoring, and the capability to thrive in a dynamic, high-growth environment.
As the first dedicated sales leader at BusPlanner, you will report directly to the CEO and take full ownership of the sales function. In the initial six to nine months, you will engage in hands-on sales while developing processes, playbooks, and a team culture that fosters long-term success. Ultimately, you will spearhead our US sales initiatives and lead a team of full-cycle Account Executives. Collaborating closely with our leadership, you will refine our go-to-market strategy, enhance the performance of our sales team, and ensure our sales approach meets the specific needs of the K-12 sector.
Why Choose BusPlanner?
BusPlanner is the premier provider of student transportation management software in North America. Our platform is trusted by numerous large school districts, including Miami Dade Public Schools and Gwinnett County School District, to optimize bus routes, manage planning and operations, and facilitate communication between school transportation teams and families.
With our extensive expertise in K-12 transportation software, we have a proven history of addressing the unique challenges faced by US school districts. As we continue to scale rapidly, we are committed to expanding our team to better serve clients nationwide.
Our leadership team comprises seasoned entrepreneurs with substantial experience in building successful software companies, including FieldEdge and AutoLeap, both of which have seen incredible growth and success in their respective markets.
Key Responsibilities
As a US Sales Manager, you will:
- Lead the sales team, managing the entire sales cycle from lead generation to closing deals while providing hands-on coaching to enhance individual and team performance.
- Responsibilities include running your own deals initially, conducting discovery calls and demos, managing RFP submissions, negotiating contracts, and guiding team members through complex sales processes.
- Serve as a player-coach, demonstrating best practices in prospecting, discovery, and solution presentations.

