About the job
PENN Entertainment, Inc. stands out as North America's premier provider of integrated entertainment, sports content, and casino gaming experiences. Our extensive offerings range from vibrant casinos and racetracks to innovative online gaming, sports betting, and entertainment content, all designed to deliver exceptional experiences to our customers, wherever and whenever they want.
We are actively seeking individuals who are passionate about creating and delivering leading-edge online gaming and sports media products. Whether through our esteemed platforms like Hollywood Casino, theScore Bet Sportsbook, or the theScore media app, we are dedicated to pushing the boundaries of what’s possible in the industry. Our state-of-the-art platforms are driven by proprietary in-house technology, a vital part of PENN's omnichannel gaming and entertainment strategy.
Joining PENN Entertainment’s dynamic digital team means engaging with these innovative platforms while being part of a company that genuinely values your career development. We are committed to empowering you as you enhance your skills and explore new career opportunities.
With locations spread across North America, you can shape your future at PENN Entertainment from wherever you are. If you are eager to challenge the norms in gaming, media, and entertainment, we would love to speak with you.
About the Role & Team
The Search Marketing Manager is a pivotal role within the Performance Marketing team, responsible for defining and executing the comprehensive paid search strategy across all product verticals. This position involves owning search performance, driving innovation, and ensuring effective execution while collaborating closely with creative, analytics, and other performance channel teams to support high-priority initiatives and stimulate growth.
Your accountability will include scaling acquisition efforts efficiently, capturing user intent effectively, and maintaining search as a high-performing, insight-driven growth channel. A strong focus on data analytics and performance metrics will be essential to your success in this role.

