About the job
Advance Your Career with NielsenIQ
Have a passion for reimagining the packaging of renowned brands? Are you eager to contribute to the discovery of innovative beverages? Do you want to influence how global brands successfully introduce new products? With NielsenIQ's Innovation BASES team, you'll have the opportunity to do just that.
You'll collaborate with elite marketers, leverage cutting-edge predictive analytics, and witness your insights transforming products that end up on store shelves. This is where curiosity leads to impactful results, accelerating your career growth.
ABOUT THE ROLE
As a Senior Analyst within NielsenIQ’s Innovation BASES team, you will take the lead on innovation research projects from inception to completion, encompassing setup, fieldwork management, analysis, and the creation of compelling narratives for clients. You will be an expert in execution, providing training and support to junior analysts on BASES methodologies, data management, and insight generation. This position is perfect for someone who thrives on hands-on tasks, enjoys problem-solving, and excels at translating data into engaging stories.
KEY RESPONSIBILITIES
End-to-End Project Management
- Oversee the complete project lifecycle from commissioning through to final presentation.
- Develop questionnaires, concept boards, sample specifications, and study inputs; coordinate with internal teams to initiate fieldwork.
- Track field progress, ensure timely completion, and manage all operational aspects.
- Perform thorough data quality checks and execute the analytical framework.
- Incorporate in-market data to enhance context and recommendations.
- Create insightful reports and presentations aligned with client objectives.
Client Engagement & Communication
- Handle daily communication with clients regarding assigned projects; address inquiries and clarify designs or outcomes.
- Deliver findings through captivating storytelling and actionable insights.
- Engage in client briefings, connecting business needs with BASES solutions.
Mentorship & Team Collaboration
- Provide training to junior analysts on study setup, analysis, data verification, and best practices in storytelling.
- Share templates, tools, and insights to enhance team workflow and quality.
- Exemplify disciplined project management, proactive communication, and collaborative behavior.

