About the job
About WPP Media
WPP is the creative transformation company leveraging creativity to foster better futures for our people, planet, clients, and communities. Discover more at wpp.com.
WPP Media forms the global media collective of WPP. In an era where media is omnipresent, we unite the best platforms, talent, and partnerships to forge unlimited growth opportunities. Learn more at wppmedia.com.
About EssenceMediacom: A Premier WPP Media Brand
EssenceMediacom represents a new generation of media agency, driven by analytics and insights, and powered by data and technology. We harness the potential of media and creativity to create breakthroughs for leading brands. Our mission is to help clients navigate the complexities of modern marketing and uncover the innovations necessary to engage consumers effectively. We are tailored for the contemporary communications landscape—rooted in data and technology, designed for people and algorithms, and built on diverse perspectives that facilitate testing and learning at scale, while continuously adapting.
Role Summary and Impact
This is an exciting opportunity to join as a Senior Associate Director for a client that is making significant strides in the battle against cancer. Cancer Research UK, a highly esteemed charity, leads in trust and reputation among charities in the UK—a point of pride for both us and the client, reflecting their passion for the mission.
As trusted partners, we actively participate in their marketing and fundraising retreats, engaging with scientists at the forefront of groundbreaking research.
With a media budget of £25M, the spending is balanced between brand and performance, each playing a crucial role in driving donations for vital scientific advancements. This balance informs new communication strategies and creative assets that will be launched as they look towards the future.
The client’s approach integrates marketing planning and delivery across general giving, events, retail, and trading. They seek strong ROI and low CPA while demonstrating a willingness to embrace innovative strategies to secure additional revenue.
Every day will present unique challenges, offering you a wealth of experience. You will be backed by an exceptionally capable team, committed to delivering cutting-edge and effective media planning. Proficiency in both brand and performance planning is essential, and the successful candidate will collaborate closely with the Digital and Strategy teams.

