About the job
About WPP
WPP is a leading growth partner for the world's most renowned brands, combining innovative media intelligence, data solutions, exceptional creativity, cutting-edge production, transformative enterprise solutions, and expert strategic guidance under one roof. Our exceptional talent and the WPP Open marketing platform empower clients to navigate change, seize opportunities, and achieve transformative growth. For further details, visit WPP.com.
About WPP Media
WPP Media is the global media collective of WPP, dedicated to leveraging the omnipresence of media to generate endless growth opportunities. Our culture and commitment to our people drive us to deliver outstanding experiences for clients and colleagues alike. To explore more, visit wppmedia.com.
Core Values
At WPP Media, we are guided by our core values:
- Extraordinary: Lead collectively to inspire transformational creativity.
- Open: Foster an environment that balances people and client experiences through trust.
- Optimistic: Champion growth and development to mobilize the enterprise.
Role Summary and Impact
As a Senior Associate in Insights & Analytics, your primary goal will be to ensure the integrity, flow, and visualization of marketing data. This includes technically implementing measurement architectures and automating processes to convert raw data from various platforms into dynamic reporting ecosystems and impactful dashboards. You will execute technical measurement plans, configure tagging, and ensure data traceability. Additionally, you will maintain ETL processes for integrating data signals into data warehouses, with a focus on accelerating report update times. A crucial part of this role is developing strategic, integrated dashboards for multichannel performance comparisons, providing clients with interactive and valuable insights derived from large datasets to identify trends and inform decision-making.

