About the job
As a Senior Campaign Strategist at Esri, you will play a pivotal role in driving innovative marketing initiatives. Your data-driven mindset and self-motivation will be essential as you support our Go-To-Market team in crafting campaigns that accelerate opportunities. Your ability to tailor initiatives will be key in capturing the attention of diverse audiences and enhancing engagement across various buying groups. By collaborating effectively with team members, you will create impactful resources and deliverables that span multiple channels. Your analytical skills will enable you to assess program performance while tracking revenue generated from executed channel programs.
Key Responsibilities
- Strategic Communication and Collaboration: Foster and maintain strategic relationships with C-level executives, senior stakeholders, and key partners. Align on market objectives and audience strategies while representing the organization in high-level meetings and industry events.
- Project Management: Oversee multiple marketing campaigns across various sectors, leading project phases, resource planning, budgeting, and risk management while ensuring alignment with enterprise goals.
- Marketing Strategy Development: Drive the organization’s marketing strategies, incorporating innovative approaches and technologies. Establish long-term execution plans to enhance customer insights and engagement.
- Data Analysis and Application: Utilize advanced data analysis techniques to identify new opportunities and inform campaign strategies while measuring KPIs to drive continuous improvement.
- Digital Content Optimization: Lead high-visibility campaigns and oversee multi-channel digital marketing efforts, utilizing analytics to evaluate effectiveness and contribute to best practices for digital content.
- Innovation in Marketing Execution: Spearhead the planning and execution of marketing strategies for products and services, integrating fresh ideas and collaborating with product development, advertising, and communications teams.

