About the job
Who We Are:
At Omaze, we empower our community in the UK and Germany to win luxurious homes and transformative prizes while supporting beloved causes.
In just five years, our Omaze Community has raised over £100 million for UK charities, benefiting vital organizations such as Age UK, the RSPCA, British Heart Foundation, and Great Ormond Street Hospital Charity.
And this is just the beginning! We are fostering a business and culture dedicated to growth and creating meaningful social impact globally.
About The Job
We are seeking a Senior CRM Manager to spearhead the development and enhancement of customer journeys specifically for the German market from our London office. In this role, you will oversee the performance of CRM campaigns across email, push, and SMS, ensuring that messaging resonates, is personalized, and fosters long-lasting engagement.
This strategic, hands-on position involves managing the complete lifecycle program for Germany—from customer acquisition to retention—while working closely with an external agency team and cross-functional colleagues in the UK. You will help define our multi-market CRM strategy and encourage strong collaboration with the CRM and Growth teams in London.
What You’ll Be Doing
- Design, implement, and optimize CRM campaigns tailored for the German market across email, push, and SMS channels.
- Manage automated lifecycle programs, segmentation strategies, and comprehensive customer journeys.
- Lead and coordinate our CRM agency team, ensuring effective performance and transparent communication.
- Collaborate closely with CRM and Growth teams in the UK to align strategies and share insights.
- Utilize data to test and refine messaging, formats, and flows to enhance key performance indicators.
- Promote CRM best practices regarding deliverability, compliance, and campaign hygiene.
- Keep abreast of CRM trends and platform capabilities (e.g., Braze, Klaviyo, Adobe).
- Ensure all communications are aligned with our brand and tailored for a German-speaking audience.
About You
- You are fluent or native in German and are skilled in crafting and reviewing campaign content.

