About the job
Discover Okta
At Okta, we are revolutionizing identity management as The World’s Identity Company. Our mission is to empower individuals and organizations to securely access any technology, whether it’s on a device or an application. With our versatile Okta and Auth0 platforms, we place identity at the forefront of business security and growth.
We embrace diverse perspectives and experiences, seeking lifelong learners who can enrich our team with their unique backgrounds. Join us in our vision to create a world where identity truly belongs to you.
Your Role:
- Develop and implement a comprehensive marketing strategy for Auth0 Developers, collaborating with Marketing, Product, and Developer Led Growth teams to enhance customer acquisition efforts.
- Serve as a liaison between Marketing and the Developer Led Growth (DLG) Self Service team to ensure alignment with marketing strategies that maximize DLG funnel objectives.
- Collaborate with Marketing on nurture campaigns, webinars, social media, and blog content that highlight how Auth0 supports startups, developers, and nonprofit organizations.
- Champion Developer Experience: Advocate for Auth0’s developer-friendly features, leading product and feature launches while creating market-validated content.
- Stay Informed: Cultivate an in-depth understanding of the identity landscape, Auth0 solutions, and developer use cases to guide strategic initiatives.
- Craft, execute, and maintain non-technical content including web copy, demos, videos, workshops, tutorials, blogs, and events that connect Auth0’s capabilities with customer needs.
- Develop Messaging & Positioning: Create and implement clear, concise, and developer-centric messaging for Auth0 solutions, transforming complex technical concepts into engaging narratives.
- Contribute to the entire campaign lifecycle, from ideation and development to launch and optimization, including paid and digital marketing strategies.

