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Experience Level
Senior
Qualifications
Key Responsibilities:Website Performance & Journey AnalyticsAnalyze website performance, user journeys, and key funnel metrics (traffic, engagement, conversion, retention).Evaluate landing page performance and identify opportunities for enhancing conversion rates and engagement.Conduct regular audits of website tagging, tracking, page load times, and user behavior patterns.Collaborate with UX designers and product teams to prioritize roadmap initiatives based on data-driven insights.Conversion Rate Optimization (CRO)Develop and oversee a continuous testing program (A/B, multivariate, landing page tests) in partnership with the site experience team.Formulate hypotheses, set prioritization (versus impact), design experiments, and analyze outcomes to enhance conversion funnels and minimize friction.Work with developers and marketing teams to implement and validate CRO experiments.Maintain a centralized repository of test results and insights to bolster institutional knowledge.
About the job
At Constant Contact, we are a dynamic team of professionals dedicated to empowering individuals and businesses alike to achieve their dreams. Our commitment to integrity, ownership, and courage drives us to provide the essential tools and support for entrepreneurs, non-profits, and business owners to thrive in the digital landscape. Together, we embrace new challenges and opportunities as we continue to grow.
We are on the lookout for a meticulous and analytical Senior Digital Optimization Analyst (Website) to enhance our digital strategies and optimize marketing effectiveness across various channels. This pivotal role involves examining website behaviors, conversion funnels, and user experiences to uncover insights that foster growth, elevate website performance, and optimize customer journeys.
The ideal candidate possesses a strong ability to translate complex data into actionable insights, is well-versed in contemporary marketing analytics tools, and excels in collaborative environments with cross-functional teams, including marketing, product, engineering, and design.
This position operates in a hybrid model, requiring in-office presence at our Waltham, MA location on Wednesdays.
About Constant Contact
Constant Contact is a leading provider of online marketing tools that empower small businesses and organizations to grow successfully online. We pride ourselves on our innovative approach and a commitment to helping our clients thrive in the digital world.
Senior Digital Optimization Analyst (Website) at Constant Contact | Waltham, MA
Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.
Unlock Your Potential
Generate Job-Optimized Resume
One Click And Our AI Optimizes Your Resume to Match The Job Description.
Is Your Resume Optimized For This Role?
Find Out If You're Highlighting The Right Skills And Fix What's Missing
Experience Level
Senior
Qualifications
Key Responsibilities:Website Performance & Journey AnalyticsAnalyze website performance, user journeys, and key funnel metrics (traffic, engagement, conversion, retention).Evaluate landing page performance and identify opportunities for enhancing conversion rates and engagement.Conduct regular audits of website tagging, tracking, page load times, and user behavior patterns.Collaborate with UX designers and product teams to prioritize roadmap initiatives based on data-driven insights.Conversion Rate Optimization (CRO)Develop and oversee a continuous testing program (A/B, multivariate, landing page tests) in partnership with the site experience team.Formulate hypotheses, set prioritization (versus impact), design experiments, and analyze outcomes to enhance conversion funnels and minimize friction.Work with developers and marketing teams to implement and validate CRO experiments.Maintain a centralized repository of test results and insights to bolster institutional knowledge.
About the job
At Constant Contact, we are a dynamic team of professionals dedicated to empowering individuals and businesses alike to achieve their dreams. Our commitment to integrity, ownership, and courage drives us to provide the essential tools and support for entrepreneurs, non-profits, and business owners to thrive in the digital landscape. Together, we embrace new challenges and opportunities as we continue to grow.
We are on the lookout for a meticulous and analytical Senior Digital Optimization Analyst (Website) to enhance our digital strategies and optimize marketing effectiveness across various channels. This pivotal role involves examining website behaviors, conversion funnels, and user experiences to uncover insights that foster growth, elevate website performance, and optimize customer journeys.
The ideal candidate possesses a strong ability to translate complex data into actionable insights, is well-versed in contemporary marketing analytics tools, and excels in collaborative environments with cross-functional teams, including marketing, product, engineering, and design.
This position operates in a hybrid model, requiring in-office presence at our Waltham, MA location on Wednesdays.
About Constant Contact
Constant Contact is a leading provider of online marketing tools that empower small businesses and organizations to grow successfully online. We pride ourselves on our innovative approach and a commitment to helping our clients thrive in the digital world.