About the job
KAYAK, a prominent member of Booking Holdings (NASDAQ: BKNG), stands as the premier travel search engine globally. With countless queries across our platforms, we empower individuals to discover their ideal flight, accommodation, rental vehicle, and vacation package. Additionally, we are revolutionizing business travel with our innovative corporate travel solution, KAYAK for Business.
As a valued member of KAYAK, you will join a dynamic travel company that encompasses a diverse portfolio of global metasearch brands, including momondo, Cheapflights, and HotelsCombined. From our humble beginnings as a start-up to becoming an industry leader, innovation is at our core, and each employee has the opportunity to leave their mark. Our mission centers around building the most effective travel search engine to facilitate global exploration for everyone.
We are seeking a strategic and commercially savvy Senior Director of Brand Marketing to spearhead EMEA brand initiatives for KAYAK and momondo across vital markets such as the UK, France, Spain, Sweden, and Denmark. This position will define the cultural presence of our brands in the region—driving culturally resonant, insight-driven campaigns that yield measurable business results. Reporting to the SVP of Brand Marketing, you will manage the EMEA brand budget and investment strategy, collaborating closely with the EMEA General Manager and cross-functional teams (Creative, Media, PR, and Product Marketing) to prioritize resources, enhance performance, and unlock growth across the region.
This position requires you to work from our London office at least 3 days a week.
Key Responsibilities:
Formulate and direct a comprehensive, audience-centric brand strategy across EMEA that harmonizes short-term performance with long-term brand development.
Cultivate a culturally relevant representation of KAYAK and momondo throughout the UK, France, Spain, Sweden, Denmark, and additional markets, ensuring a modern, distinctive voice.
Adapt global brand positioning and messaging to resonate in local contexts and languages.
Lead integrated, cross-channel campaigns encompassing TV, online video, out-of-home (OOH), audio, social media, and owned channels.
Collaborate with the Senior Director of Creative to implement a dual-track strategy that balances storytelling with conversion efforts.
Co-create messaging frameworks, tone, and calls to action (CTAs) to ensure consistency and clarity across all marketing assets.
Shift planning from broad demographic targeting to intent- and audience-driven strategies, employing channel-specific creative solutions.
Establish EMEA media priorities, manage budget allocation, and partner with internal and external stakeholders to optimize resource deployment.