About the job
New York, NY (Hybrid)
Department: Content Studio / Social Creative Studio
About Darkroom
Darkroom is at the forefront of next-generation growth marketing, dedicated to crafting the brands of tomorrow. Established in 2017, we strive to revolutionize the agency model by replacing the sluggishness of traditional advertising giants with a fast-paced, intelligent approach that prioritizes measurable outcomes.
Darkroom operates as a human-centric services company, leveraging Matter, our universal AI commerce platform. This innovative integration of strategic leadership and proprietary technology empowers our teams to achieve exceptional returns by boosting creative output, enhancing operational efficiency, and driving revenue across every customer interaction.
Our success is evidenced by the billions in attributable revenue generated through diverse channels such as e-commerce, media networks, direct-to-consumer ecosystems, and social commerce platforms. Each engagement contributes to our proprietary data system, fostering a continuous feedback loop that accelerates growth and amplifies results across our client base.
From our beginnings as a boutique design studio, Darkroom has rapidly ascended to become one of the fastest-growing private companies in America (Inc. 5000) and has been acknowledged as one of the most effective performance media agencies of the 2020s (Varos). Our founders have been celebrated by Forbes 30 Under 30 for their pioneering contributions at the intersection of technology, marketing, and advertising, solidifying Darkroom's status as a key player in the future of media innovation.
About the Role
We are seeking a dynamic Senior Director of Performance Content to spearhead our Content Studio / Social Creative Studio. This specialized team is dedicated to excelling in short-form content that not only drives sales but also builds brand identity.
This is not a generic creative lead position; the existence of this department underscores the distinction between exceptional design and high-performance content. Your mission is to cultivate the internal capabilities needed at Darkroom: a performance-oriented content engine that aligns creative strategy with practical production leadership, consistently yielding successful outputs for both paid and organic advertising.
Initially, your focus will be on performance creative across Meta, TikTok, and AppLovin (Axon). Over time, this role may evolve to encompass organic social initiatives, but your primary responsibility will be to establish a robust paid engine for our media clients.