About the job
The Senior Director of Global Brand Strategy is a pivotal marketing executive at Nielsen, tasked with creating and implementing comprehensive brand strategies that resonate across diverse audiences and customer interactions. This role is instrumental in shaping the brand's positioning within the media and content measurement sector, ensuring it is consistently recognized as an authoritative leader.
Act as the principal steward of Nielsen’s brand identity, narrative, and relevance during significant campaigns and cultural events such as the Super Bowl, Grammys, World Cup, and Olympics. Develop and oversee a strategic brand calendar for Nielsen.
Implement a customer-focused strategy to tackle intricate global business challenges and capitalize on industry opportunities, aligning brand initiatives with corporate objectives.
Lead integrated marketing efforts that foster collaboration and alignment among internal teams and external partners on a global scale.
Key Responsibilities
Brand Management: Create and uphold Nielsen’s global brand identity, ensuring strong brand recognition and market positioning. Utilize customer insights and research to continuously enhance messaging and positioning.
Innovation & Experimentation: Spearhead special brand initiatives that modernize branding efforts, exploring new formats, channels, and engagement strategies.
Integrated Marketing & Cross-Functional Collaboration: Work closely with teams in Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, and Social to guarantee that all marketing efforts are on-brand and driven by customer insights.
Measurement & Impact: Establish success metrics for brand health and link brand performance to business outcomes.
Team Leadership: Direct functional teams and critical brand projects essential to Nielsen’s branding and business success.
Budget Management: Develop and oversee project budgets, ensuring campaigns and initiatives are cost-effective and deliver a positive return on investment.