Qualifications
What You’ll OwnFull-Funnel B2B Strategy: Develop and implement a broad marketing strategy that enhances awareness, drives pipeline growth, increases conversion, and fosters customer engagement and retention.Brand Leadership: Advance OpenTable’s B2B branding by refining our positioning, narrative, and differentiation across various channels and audiences.Demand Generation: Create and expand integrated demand programs that ensure a consistent pipeline and stimulate revenue growth.Creative Direction: Convert strategy into inspiring, actionable creative briefs that lead to groundbreaking campaigns and cohesive storytelling.Team Leadership & Scale: Mentor and develop a large B2B marketing organization across brand and demand functions, setting high performance and accountability standards.Cross-Functional Influence: Collaborate closely with Sales, Product Marketing, Finance, and Partnerships to align marketing investments with business objectives and revenue outcomes.Performance & Measurement: Develop strict measurement frameworks to enhance performance across the marketing funnel and clearly connect marketing efforts to revenue generation.
About the job
OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is a leading platform with over 60,000 restaurant partners and millions of diners. With more than 25 years of experience, we are dedicated to helping restaurants flourish. Our innovative technology allows restaurants to concentrate on their core priorities: their teams, their guests, and their profitability, while enabling diners to find and reserve the ideal restaurant for every occasion.
At OpenTable, every team member contributes meaningfully to our mission. You will join a global team that embodies our commitment to hospitality, a value that shapes our workplace culture.
The Role
We are looking for a Senior Director of B2B Marketing to spearhead and expand our comprehensive marketing strategy for restaurant partners. This influential leadership position is designed for a strategic thinker who can merge brand and demand generation into a cohesive growth engine.
Your responsibilities will include defining the vision for awareness, pipeline growth, conversion, adoption, expansion, and retention—translating our business strategy into engaging creative, scalable programs, and tangible revenue impact. You will lead a sizable, multidisciplinary team and collaborate closely with Sales, Product Marketing, and Partnerships.
About OpenTable, Inc.
OpenTable is a pioneer in the dining space, connecting diners with the best restaurants through our advanced reservation platform. We are committed to providing exceptional value to our restaurant partners while enhancing the dining experience for every guest.