About the job
Senior Director, Website Strategy (HubSpot.com)
Join HubSpot.com, a leading B2B SaaS platform that attracts millions of visitors monthly across diverse global markets including English, French, German, Spanish, Portuguese, and Japanese. As the Senior Director of Web Strategy, you will be pivotal in shaping HubSpot's digital presence, guiding potential customers through their journey of discovery, education, and purchasing in a fast-evolving digital landscape.
You will spearhead a global team dedicated to chat, conversion rate optimization (CRO), and overarching web strategy.
Your goal: to create a premier, brand-defining website that not only introduces HubSpot to prospects but also transforms interest into revenue, setting the benchmark for contemporary web strategy in the AI age.
Key Responsibilities:
- Redefine HubSpot.com:
Adapt the website to align with the expectations of increasingly informed buyers, leveraging AI to craft personalized experiences. Formulate and implement an innovative strategy that enhances visibility through both answer engines and direct human interactions, driving discovery, conversion, and engagement. - Enhance Revenue Streams:
Take ownership of the demand objectives for HubSpot.com, generating qualified leads and facilitating seamless purchases. Foster a culture of continuous experimentation that utilizes AI and cutting-edge technology to maximize conversion and engagement, translating innovation into tangible business outcomes. - Articulate HubSpot’s Narrative:
Effectively convey our evolving brand and AI narrative through compelling copy, design, and interactivity. Ensure the website serves as both a narrative and sales platform, demonstrating how HubSpot empowers businesses to grow. - Deliver Outstanding User Experience:
Utilize user research and behavioral insights to continuously refine the website, ensuring an exceptional experience for all visitors.

