About the job
Join our dynamic team at Hitachi Solutions as a Senior Integrated Marketing Manager, where you will be instrumental in driving B2B marketing initiatives. In this role, you will oversee the execution of integrated marketing campaigns, which encompass campaign strategy, creative development, copywriting, and alignment with our brand ethos. Collaborating closely with sales and marketing teams, you will create targeted campaigns aimed at key industries. This position demands a unique blend of creativity, digital marketing expertise, and strong project management skills.
Key Responsibilities:
- Development of Industry-Specific Marketing Strategies: Collaborate with executive stakeholders to devise and implement a thorough marketing plan tailored to each vertical's unique requirements.
- Campaign Execution: Strategically plan and execute multi-channel marketing campaigns utilizing email, webinars, paid media, content syndication, events, and more.
- Cross-Functional Collaboration: Foster collaboration and integration with team members and cross-company stakeholders.
- Content Creation: Craft and edit engaging blogs, eBooks, infographics, case studies, and other marketing materials that showcase our expertise. Develop and curate captivating content for our website, social media, and additional online platforms to engage and inform our audience effectively.
- Design Support: Assist in the design and production of digital materials, including advertisements, presentation decks, webinars, and event collateral to bolster our marketing efforts.
- Event Management: Execute industry-specific events, including webinars, trade shows, membership opportunities, round table discussions, roadshows, and other engagements tailored to the industry.
- Analytics & Reporting: Monitor and analyze campaign performance, identifying opportunities for improvement and optimization.

