About the job
YOUR MISSION:
Join our dynamic team at parloa as a Senior Manager, Field Marketing EMEA. This pivotal role, covering a maternity leave period of 12 months, will see you spearheading our regional field marketing initiatives. You will be responsible for crafting and executing a comprehensive EMEA field marketing strategy that aligns seamlessly with our sales objectives and global marketing goals.
Leading a talented team of three field marketers across key EMEA regions, you will empower them to create impactful programs that enhance pipeline generation, expedite opportunities, and fortify customer relationships. As a senior partner to Sales leadership, your contributions will be vital in shaping our go-to-market strategies and translating business priorities into effective, revenue-generating marketing campaigns. This role demands a blend of strategic insight and operational excellence, making it a rewarding opportunity for a commercially minded leader.
IN THIS ROLE YOU WILL:
- Develop and refine the EMEA field marketing strategy, ensuring alignment with global marketing priorities and regional sales goals.
- Oversee project management for high-profile events such as WAVE and At the Heart of AI.
- Translate revenue objectives into actionable regional marketing plans that drive new pipeline creation and accelerate ongoing deals.
- Identify and capitalize on growth opportunities across various markets and sectors, adjusting focus and investment as necessary.
- Manage the planning and execution of significant regional initiatives including industry tradeshows, executive gatherings, roadshows, and Account-Based Marketing (ABM) programs.
- Lead and mentor a team of Field Marketing Managers across EMEA, providing guidance, prioritization, and coaching to ensure consistent execution.
- Oversee and manage the regional field marketing budget, ensuring optimal resource allocation and measurable return on investment.
WHAT YOU BRING TO THE TABLE:
- 10+ years of experience in B2B marketing, particularly in field marketing across the EMEA region.
- Demonstrated success in leading regional marketing programs that deliver measurable impacts on pipeline growth.
- Previous experience in people management and collaboration with cross-functional teams.

