Qualifications
• Proven experience in brand marketing, with a strong focus on consumer engagement, preferably within a sports or entertainment context.
• Expertise in developing and managing multi-channel marketing strategies that leverage data insights to enhance fan experiences.
• Proficient in using marketing technology platforms for campaign execution and analysis, including CDPs and journey orchestration tools.
• Strong analytical skills with a track record of utilizing segmentation, insights, and testing frameworks to drive engagement and retention.
• Exceptional communication and collaboration skills, with a demonstrated ability to partner effectively across various teams and stakeholders.
• Knowledge of data privacy, consent, and compliance regulations in global markets is a plus.
About the job
The National Football League (NFL) is on the lookout for a dynamic and visionary marketing leader for the role of Senior Manager, Global Fan Engagement Marketing – Brand Initiatives. This pivotal position is situated within the NFL’s Global Fan Engagement Center of Excellence, where you will be tasked with executing personalized, signal-based brand marketing strategies designed to enhance fan connections, foster ongoing engagement, and elevate the NFL’s global brand presence across diverse markets, moments, and platforms. You will architect and implement omni-channel marketing programs utilizing email, SMS, push notifications, in-app messaging, and web content to support global brand initiatives, major events, and continuous engagement efforts. This role sits at the crossroads of fan data, creative strategy, and marketing technology, ensuring that brand narratives are tailored, timely, and cohesive throughout the fan experience. Collaborating closely with teams across Brand Marketing, Sponsorship, Licensing, Events, Data & Analytics, MarTech, Clubs, and various partners, you will operationalize large-scale personalization while safeguarding brand integrity, fan trust, and message relevance on a global scale.
About NFL Films
The National Football League (NFL) stands as a premier professional sports league, renowned for its commitment to excellence both on and off the field. With a rich heritage and a passionate global fan base, the NFL is dedicated to shaping the future of football while delivering unforgettable experiences for fans around the world. Join our team and be part of a culture that values innovation, collaboration, and the relentless pursuit of greatness.