Qualifications
Proven experience in brand marketing, community engagement, or related fields.Exceptional strategic thinking and analytical skills to drive campaign effectiveness.Strong leadership abilities with a track record of mentoring and developing teams.Excellent communication and interpersonal skills to collaborate effectively across departments.Familiarity with multi-channel marketing strategies and community-building practices.Passion for outdoor activities and a deep understanding of the Arc’teryx brand values.
About the job
Embark on Your Journey with ARC’TERYX:
As the Senior Manager for the Go-to-Market (GTM) Community in North America, you will play a pivotal role in energizing the Arc’teryx brand throughout the region. Your mission will involve harmonizing community initiatives with the global brand calendar while ensuring their relevance within the integrated North American context. You will adeptly convert our brand vision into impactful, multi-channel community strategies that optimize every available avenue to enhance community programming and create a seamless guest experience. Your operational expertise will be essential, as you will ensure community initiatives meet all necessary stage gates while developing the foundational processes required by the regional GTM framework.
In this collaborative role, you will liaise with cross-functional teams including Brand Experience, Community, Channel, Retail, Ecommerce, and Global Brand Management to execute cohesive campaigns that inspire, engage, and convert our audience. Additionally, you will lead, mentor, and support your team, fostering professional growth while ensuring excellence in campaign execution.
This position is based in our North Vancouver office and accommodates hybrid work arrangements. Candidates must possess eligibility to work in Canada.
Join Your Future Team:
Our team brings the Arc’teryx experience to life across North America through exhilarating snow, climbing, and trail adventures. From hosting Academies and engaging in field marketing to fostering community events and collaborating with mountain towns, we drive impact through strategic sponsorships, product testing, seeding initiatives, and new store openings, while promoting sustainability through our ReBird™ program. United by a passion for the outdoors, we forge connections that inspire exploration and foster community.
About Arc'teryx
ARC’TERYX is a leader in outdoor performance gear, dedicated to pushing the limits of innovation and sustainability. Our commitment to quality and craftsmanship is matched by our passion for the environment and community. We believe in creating exceptional experiences for our customers and fostering a culture that encourages exploration, creativity, and sustainability. Join us as we continue to inspire adventure and connect people with the great outdoors.