Qualifications
Qualifications: Proven experience in donor and partnership marketing or related fields.Exceptional project management skills and the ability to drive initiatives from concept to execution.Strong understanding of donor journey mapping and engagement strategies.Excellent written and verbal communication skills, with a knack for storytelling.Ability to work collaboratively with cross-functional teams.
About the job
Core Responsibilities: Major donor and partnership marketing, management of fundraising products, project coordination, and crafting donor journeys.
Position Type: Remote work within the U.S.
Eligibility: We are currently only considering U.S. candidates who do not require company sponsorship now or in the future.
POSITION OVERVIEW
As the Senior Manager of Marketing & Enablement, you will be an integral part of our team, reporting directly to the VP of Marketing & Partnerships. You will be responsible for crafting and executing donor journey strategies and major donor communication initiatives. Collaborating closely with the Key Relationships team, you will assess their specific goals and collaborate with the broader Marketing team to develop strategies that elevate our Major Donor supporter base and enhance Lifetime Value. Your role will involve working with Creative and Product teams to create compelling narratives, reports, digital experiences, and communications that amplify the charity: water mission.
YOUR KEY DUTIES INCLUDE:
● Developing and executing a tailored marketing strategy for major donors, guided by donor insights and aligned with fundraising products.
● Crafting and implementing comprehensive donor journeys for major donors, fostering engagement from initial awareness through long-term involvement.
● Overseeing the creation of integrated email, SMS, and direct mail campaigns aimed at major donor audiences for both acquisition and retention, including leading campaign innovation and fundraising product development.
● Enhancing storytelling elements in marketing strategies to create engaging narratives that resonate with our audience.
About charity: water
At charity: water, we are dedicated to providing clean and safe drinking water to people in developing countries. Our innovative approach to fundraising and commitment to transparency sets us apart in the nonprofit sector, empowering individuals to make a difference through their contributions.