About the job
NBCUniversal is on the lookout for a highly skilled Senior Manager of SEO and AI Search Strategy to spearhead search optimization for the Media Group. This pivotal role will act as a senior strategic leader, enhancing traditional SEO performance while shaping and implementing NBCUniversal's forward-thinking strategy in search, which encompasses generative AI, answer engines, and off-platform discovery.
The successful candidate will collaborate across various brands within the NBCUniversal Media Group. In this capacity, you will work closely with editorial leaders, product managers, engineers, audience teams, and platform stakeholders to establish best practices, influence technical and product roadmaps, and ensure NBCUniversal content remains highly discoverable, authoritative, and competitive in a rapidly evolving search landscape.
This position reports directly to the Sr. Director of Web Strategy and will have significant cross-functional influence and visibility.
Key Responsibilities:
Enterprise SEO & Editorial Leadership: Act as a strategic partner to SEO editors and digital editorial teams to drive growth, governance, and enhance editorial SEO practices.
Provide frameworks and best practices for content optimization, authority building, and search-driven storytelling across various sports and entertainment brands.
Align search strategies across business units to act as a connective leader.
Product & Technical SEO Leadership: Lead the SEO product roadmap in collaboration with product and engineering teams across multiple CMSs and platforms.
Identify technical SEO risks, opportunities, and future-proofing needs related to crawling, indexing, rendering, structured data, performance, accessibility, and site architecture.
Ensure SEO considerations are integrated into roadmap planning, platform enhancements, and major launches.
AI Search, GEO & Future-State Discovery: Lead an AI Search Steering Committee to advance NBCUniversal's approach to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Develop frameworks for optimizing content and platforms for visibility within AI-powered search experiences, agents, assistants, and emerging off-platform ecosystems.
Guide experimentation around prompt influence, structured data, authority signals, content readability, and off-platform distribution.
Translate emerging trends in AI search into clear priorities and action plans for editorial, product, and leadership teams.

