About the job
WHO WE ARE
Zeta Global (NYSE: ZETA) is an innovative AI-Powered Marketing Cloud that harnesses the power of advanced artificial intelligence (AI) and vast consumer data to enhance marketers' ability to acquire, grow, and retain customers efficiently. Through our Zeta Marketing Platform (ZMP), we aim to simplify sophisticated marketing by integrating identity, intelligence, and omnichannel activation into one cohesive platform, supported by one of the industry's largest proprietary databases and AI capabilities. Our enterprise clients across diverse sectors are empowered to tailor experiences for consumers at an individual level across all channels, resulting in superior outcomes for marketing efforts. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City and has a global presence. Discover more at www.zetaglobal.com.
THE ROLE
As the Senior Paid Social Manager, you will play a pivotal role in overseeing the complete lifecycle of paid social advertising campaigns for Zeta's clients. This full-time position emphasizes managing substantial campaigns across major platforms including Meta, TikTok, Pinterest, and Snapchat. Your responsibilities will encompass campaign setup, optimization, and performance analysis across various ad platforms. Utilizing your expertise in paid media, you will strategically position campaigns for success and devise creative solutions to challenges.
This role grants you significant discretion to make informed ad management decisions based on your deep understanding of the social marketing landscape. You will report directly to a Vice President within the Media Activation division, which is responsible for managing paid media across all of Zeta's business units. Depending on your location, this position can be hybrid (available in NYC, Nashville, LA, San Francisco, Miami) or fully remote.
Responsibilities:
- Develop and oversee paid social campaigns in alignment with strategic media plans.
- Serve as the primary liaison and media expert for clients within your account portfolio.
- Implement prompt optimizations to guarantee optimal pacing and performance of campaigns.
- Deliver actionable insights and recommendations to clients based on campaign objectives and industry best practices.
- Utilize Zeta’s Data Cloud to discover and target additional audiences for expanded reach.

