About the job
About Parloa
At Parloa, we strive to transform every customer interaction into a seamless experience for both clients and businesses. As AI technology advances, our Parloans are at the forefront of redefining customer service from mere transactions to meaningful dialogues. This ambition is more than a concept; Parloa has successfully facilitated over ONE BILLION interactions between renowned global brands and their customers, including Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI.
About the Role:
As a Senior Partner Marketing Manager (EMEA), you will be instrumental in propelling pipeline and revenue growth through our partner network. You will take charge of how Parloa generates demand, cultivates pipeline, and expedites deals via RSIs, GSIs, and BPO partners throughout the EMEA region. This role involves complete ownership of partner marketing initiatives, from strategic development to the execution of impactful campaigns and events. Collaborating closely with our partners, Partner Managers, and cross-functional marketing teams, you will focus on launching and scaling initiatives that yield measurable business results.
Key Responsibilities:
- Lead partner co-marketing efforts aimed at driving demand for Parloa through partners across EMEA.
- Design and implement partner marketing strategies aligned with revenue goals and priority accounts.
- Develop and scale programmatic co-marketing initiatives (campaigns, content, events) for consistent partner execution.
- Oversee comprehensive partner marketing campaigns, including messaging, partner-led activations, webinars, digital initiatives, and joint campaigns.
- Direct significant partner events such as Soundcheck EMEA (Parloa Partner Day) and regional gatherings.
- Collaborate with Partner Managers to identify high-impact opportunities and influence active deals.
- Serve as the principal marketing contact for priority partners, fostering strong relationships and ensuring effective execution.
- Assist in partner recruitment through targeted marketing strategies and collaborative go-to-market initiatives.
- Monitor, analyze, and report on campaign performance, pipeline contributions, and ROI.
Who You Are:
- 6–10+ years of B2B marketing experience with a strong emphasis on partner or channel marketing.
- Demonstrated success in driving pipeline and revenue growth through partner relationships.
- Experience with GSIs, RSIs, BPOs, or similar partner ecosystems.
- Proven ability to craft effective marketing strategies and execute campaigns that deliver results.
- Strong analytical skills for measuring campaign performance and ROI.

