About the job
Join Our Team at Jimdo
At Jimdo, our mission is to empower self-employed individuals, enabling solopreneurs and micro-businesses to flourish by simplifying the process of establishing robust, successful enterprises.
Founded in 2007 by three friends in a Northern German farmhouse, Jimdo has evolved into a profitable, remote-first organization with over 220 talented individuals from more than 50 nationalities, operating in 15+ countries. To date, we have facilitated the creation of over 36 million websites worldwide.
We offer more than just a website builder; our AI-driven platform assists self-employed professionals in managing and growing their businesses—from enhancing online visibility and attracting customers to navigating their operations with confidence by providing actionable insights for their next steps.
At the core of Jimdo lies a commitment to personalized, data-driven guidance. Our platform integrates design, business tools, and an AI-powered engine that transforms genuine customer data into clear insights and actionable steps, allowing our customers to concentrate on advancing their businesses.
Your Role:
As a Senior Product Marketing Manager, you will spearhead our product go-to-market strategy, encompassing everything from positioning and messaging to user adoption. If you're passionate about turning product visions into coherent, actionable strategies that foster growth, this is your chance to lead and make a significant impact across our teams and customer base.
In this role, you will serve as the primary authority on positioning and go-to-market (GTM) strategies. Rather than a support role, you will drive clarity and foster alignment across Product, Marketing, Growth, and Customer Experience. Your efforts will be pivotal in transitioning Jimdo from a website builder to a true growth partner for solopreneurs, crafting messaging that resonates and encourages adoption.
Your Contributions:
Lead the product positioning, segmentation, and messaging for Jimdo’s portfolio, ensuring clarity and coherence across all platforms.
Establish and uphold value propositions based on customer needs and real outcomes rather than internal assumptions.
Develop, maintain, and disseminate messaging frameworks for our website, customer lifecycle, acquisition strategies, and internal training.
Direct the go-to-market (GTM) strategy for new products, significant features, pricing, and packaging modifications.
Define target segments and develop strategies to engage them effectively.

