About the job
About Our Team
At OpenAI, every team plays a crucial role in our mission to promote the responsible and widespread adoption of artificial intelligence. Our Marketing team is dedicated to crafting and implementing strategies that enhance awareness, engagement, and utilization of OpenAI’s innovative products and platform among our key audiences. By leveraging a data-driven methodology, we strive to deeply understand our customers' needs and challenges, ensuring their feedback is integrated into product development and messaging. We collaborate closely with Product, Engineering, Research, Communications, and Design teams to curate a seamless customer experience across all platforms. Our objective extends beyond mere product promotion; we are committed to delivering valuable insights and resources that empower users to maximize the potential of AI technologies.
About the Position
We are seeking a seasoned, visionary Product Marketing leader to spearhead the establishment and definition of OpenAI’s Frontier platform business. Our B2B strategy revolves around embedding intelligence throughout enterprise workflows, systems, and decision-making processes. This pivotal role will be at the forefront of that initiative.
This is a dynamic, expansive role focused on creating new market opportunities. You will influence an emerging product area and define our go-to-market strategy. Collaborating closely with Product and Sales teams, you will determine product positioning, go-to-market tactics, adoption strategies, and competitive differentiation in the enterprise sector. This is a unique opportunity to build, oversee, and scale an end-to-end enterprise go-to-market strategy.
This role can be based remotely in the US, with occasional travel required.
Key Responsibilities:
Establish a new enterprise market for OpenAI, defining the category, narrative, and value proposition as the intelligence layer within enterprises.
Oversee comprehensive product marketing for a new business line, from initial product development through to launch, customer adoption, and scaling.
Collaborate closely with Product to shape strategic direction and roadmap, translating customer insights and market trends into actionable product and packaging recommendations.
Define go-to-market strategy in partnership with Sales, identifying target segments, buyer personas, and messaging to facilitate initial traction and long-term growth.
Differentiate OpenAI’s offerings in a competitive enterprise landscape.

