Position Overview
We are on the lookout for a talented and seasoned Senior Social Media & Content Marketing Virtual Assistant to partner with a distinguished personal brand in the coaching, speaking, and digital content domain. This pivotal role demands an individual who can take charge of content creation, ensure brand consistency, and foster engagement across diverse platforms, all while collaborating closely with a dynamic founder in a fast-paced environment.
Your immediate focus will be on devising effective content strategies, driving organic growth, and enhancing audience interaction. While advanced lead generation and paid advertising will later be managed by a specialized expert, a foundational understanding of these areas is essential for seamless setup and handover.
Key Responsibilities
1) Content Strategy & Planning (Primary)
● Design and oversee a comprehensive monthly content calendar
● Produce content that resonates with a sophisticated, professional brand persona
● Utilize platform-specific algorithm insights to amplify reach and engagement
● Maintain uniformity in tone, visuals, and messaging across all channels
2) Content Creation & Publishing (Primary)
● Craft engaging captions, hooks, and compelling calls-to-action
● Design visually appealing posts using Canva or similar tools
● Schedule and publish content consistently for optimal visibility
● Strategically repurpose content across various platforms
3) Engagement & Community Development (Primary)
● Monitor comments and messages, providing timely and appropriate responses
● Foster audience interaction and cultivate organic engagement
● Assist in growing a Facebook community through content-driven pathways
4) Foundational Lead Awareness (Support-Level Only)
● Maintain a basic understanding of:
○ Organic lead generation through engaging content
○ Fundamental concepts of paid advertising (Facebook/Instagram)
○ Alignment of content with sales funnels
● Organize content and systems logically to facilitate future scalability
● Document processes to enable a seamless transition to a future specialist
Note: This role does not involve advanced lead generation or paid advertising; these functions will be managed by a dedicated expert.
5) Video & Platform Expansion Support (Nice to Have)
● Assist with workflows for short-form video content
● Provide support for YouTube and podcast-related initiatives
● Familiarity with tools like Opus Clips or similar platforms is a plus
6) Light Administrative & Scheduling Support (Secondary)
● Offer basic administrative and scheduling assistance
● Help maintain project momentum and ensure follow-through on initiatives
● Proactively support a high-achieving founder