About the job
About Crunchyroll
Founded by anime enthusiasts, Crunchyroll is dedicated to delivering the rich art and culture of anime to a vibrant community. With over 100 million fans across more than 200 countries and territories, we thrive on connecting audiences with the stories and characters they adore. Our offerings include streaming video, theatrical releases, games, merchandise, events, and much more, all fueled by the anime content that unites us.
Join us in shaping the future of anime!
About the Role
Crunchyroll is on the lookout for a dynamic and strategic Senior Social Media Manager to spearhead our social media initiatives in India. This pivotal role will be responsible for crafting and executing the social media strategy that drives brand growth, leads marketing campaigns, and fosters influencer and community engagement. You will independently manage and scale our YouTube presence within the India market.
While your primary focus will be India, you will also provide strategic and operational support to the MENA region during its transitional phase, collaborating closely with regional teams to enhance our long-term approach.
This is a high-stakes position that demands both strategic insight and strong leadership skills within a rapidly expanding entertainment brand.
Key Responsibilities
Strategy & Growth Leadership
- Develop and oversee the social media strategy in alignment with marketing priorities and cultural moments.
- Transform brand goals into actionable social growth objectives.
Campaign, Influencer & Community Leadership
- Lead the campaign strategy for both markets, focusing on brand growth and audience expansion.
- Manage end-to-end campaign planning, execution, and performance assessment.
- Design and implement influencer and community-building initiatives to enhance fan engagement and brand loyalty.
YouTube Strategy & Performance
- Oversee the YouTube growth strategy and its performance metrics.
- Create content pillars and optimization strategies.
- Monitor KPIs and apply continuous improvement measures.
Performance & Insights
- Establish and maintain reporting frameworks to assess social performance.
- Provide insights and recommendations for strategic adjustments.

