About the job
At GroundTruth, we are revolutionizing advertising by transforming real-world consumer behaviors into impactful marketing strategies that drive business results, including in-store visits. Our innovative platform leverages real-time location and purchase data to create targeted advertising campaigns that resonate across all screens. We measure consumer responses and derive unique insights that refine and enhance future marketing efforts.
As a leader in media, measurement, and insights, we equip marketers with the essential tools needed to execute campaigns with measurable outcomes, including increased sales and customer engagement.
GroundTruth has been celebrated as one of Ad Age’s Best Places to Work for 2021, 2022, 2023, and 2025, demonstrating our commitment to fostering a dynamic workplace culture. Explore the benefits of joining our team here.
About the Role
We are on the lookout for a Senior Software Engineer with a robust background in designing and developing customer-centric applications to join our Geo Team. This team is pivotal in managing and transforming Geo data. Your contributions will involve developing APIs, managing Points of Interest (POI) data, and providing processed data to integrate seamlessly with our Ads Manager, Location Manager, and Blueprint Manager platforms, enhancing how GroundTruth delivers real business results.
We pride ourselves on our Engineering Team, comprised of effective communicators who collaborate across various business and engineering stakeholders to achieve balanced solutions. As a Senior Software Engineer, you will be a critical player in building solutions that enhance our platform's capabilities.
Your Responsibilities:
- Design, develop, and maintain engaging customer-facing applications utilizing Python, Fast API, and Rest API.
- Collaborate with management and stakeholders to evaluate, plan, and implement projects related to advertising software systems, components, and features.
- Foster a culture of transparency through clear documentation, structured processes, and effective communication.
- Guide the team’s learning and growth in Agile practices.
- Create production-ready front-end and back-end code integrated with a continuous delivery and deployment pipeline on AWS.
- Enhance Agile practices within the team to support continuous learning and technical maturity.
- Develop and maintain various data ingestion pipelines for the GroundTruth platform.

