About the job
Join our team as an SEO/SEM & Growth Specialist, where you will play a pivotal role in enhancing our digital marketing strategies and performance.
This position welcomes candidates from LATAM, Africa, and Eastern Europe, with the understanding that you will be required to work during U.S. business hours to support our U.S.-based clients.
Our client stands out in the market as a leading manufacturer of innovative building materials and integrated shower solutions. Renowned for their premium “ready-to-tile” products, they cater to a diverse clientele, including DIY enthusiasts, professional contractors, and esteemed global hospitality brands. As they bring their digital marketing efforts in-house, they aim to enhance performance marketing, boost organic visibility, and broaden their commercial outreach across both consumer and professional sectors.
Location
Fully Remote (Work from Home) | 8:00 AM – 5:00 PM EST
Role Overview
As the SEO/SEM & Growth Specialist, you will take charge of the digital search and social advertising landscape for the company, overseeing the transition of performance marketing from an external agency to an internal team. Your main focus will be on managing and optimizing paid media campaigns across various platforms while enhancing SEO performance through technical audits and organic growth strategies, all with the goal of achieving measurable commercial outcomes. You will collaborate with marketing, sales, and creative teams to ensure campaign execution aligns with broader growth strategies.
Key Responsibilities
Paid Media Management (SEM)
- Oversee the complete Google Ads ecosystem, including Search, Shopping, Performance Max (PMax), Display, and YouTube campaigns.
- Optimize campaigns for high-intent DIY search traffic, ensuring a consistent and always-on presence.
- Develop and manage LinkedIn campaigns aimed at architects, developers, and project managers within the commercial hospitality sector.
- Maintain and scale active campaigns on Microsoft Ads and Meta (Facebook and Instagram) with tailored messaging strategies.
- Implement advanced audience segmentation, keyword research, and retargeting strategies throughout the renovation customer journey.
SEO & Organic Growth
- Conduct a thorough technical SEO audit to identify site speed issues, crawl errors, and optimization opportunities.

