About the job
TheSoul Publishing stands as one of the foremost digital media companies globally, celebrated for its innovative creator business platform. Our diverse content, spanning original videos, animations, and editorial pieces, is available in 21 languages across over 50 platforms, achieving a staggering 25 billion monthly views on social media and boasting an impressive 2 billion followers.
As a media powerhouse, we empower creators and brands by offering a comprehensive suite of services, capitalizing on our expertise in content distribution, localization, and social media management. We are the proud creators of global sensations such as 5-Minute Crafts and BrightSide, and we continue to thrive in the creator economy, underscored by our strategic acquisitions of Mediacube and Underscore Talent.
Our vibrant, remote-first team cultivates award-winning creativity, embraces a streamlined approach without bureaucratic hurdles, and fosters an environment filled with positive energy!
We are on the lookout for a skilled Social Commerce Strategist who possesses extensive knowledge of U.S. consumer behavior and social commerce dynamics to guide the formulation and execution of our cross-platform social commerce initiative. This role will primarily focus on providing insights during the initial strategy phase for launching social Shops on key platforms such as Instagram, Facebook, and TikTok, alongside advising on point-of-sale (POS) impact tests.
Your expertise will be crucial in:
- Developing a tailored social commerce strategy for the U.S. market.
- Activating Meta and TikTok Shops along with the rollout of POS tests.
- Implementing strategies to cultivate trust and drive conversions within the U.S. market.
Key qualifications include:
- Demonstrated experience in social commerce strategy and execution.
- Proven expertise in engaging the U.S. audience.
- Strong track record with Meta Shops and TikTok Shop.
- Capability to advise on POS testing, deployment, and optimization.
- Experience consulting for commercial brands.
Please include the following in your application:
- Your CV.
- Portfolio or case studies showcasing successful social commerce implementations.

