About the job
Join AlUla Club as a dynamic and innovative Social Media Lead, where you will spearhead the club’s online presence and engage with fans across various digital platforms. This pivotal role involves crafting and implementing a comprehensive social media strategy, producing captivating content, and enhancing the club’s brand both locally and globally. The ideal candidate is enthusiastic about sports, skilled in digital storytelling, and excels in a vibrant matchday atmosphere.
Key Responsibilities
- Develop and implement a social media strategy that aligns with the club's branding and commercial objectives.
- Create, plan, and post engaging content across major platforms including Instagram, X, TikTok, YouTube, Snapchat, and Facebook.
- Oversee daily content operations, featuring matchday coverage, training updates, and official announcements.
- Maintain a consistent brand voice and visual identity throughout all content.
- Actively engage with fans and professionally manage community interactions.
- Initiate interactive campaigns (e.g., contests, polls, activations) to enhance fan engagement.
- Foster relationships with supporters, influencers, partners, and stakeholders.
- Collaborate with creative teams to produce high-quality digital content.
- Assist with marketing initiatives, sponsor activations, and club events.
- Monitor performance metrics, providing regular reports with insights and recommendations.
- Stay abreast of trends and continuously refine the content strategy.
- Lead live digital coverage during matches and significant club events.

