About the job
About PrePass
PrePass® stands as North America’s most reliable platform for weigh station bypass and toll management. We are revolutionizing operations in the transportation sector by delivering solutions that ensure trucks operate safely, efficiently, and in compliance with regulations. Our mission is to empower commercial vehicles with seamless toll management and weigh station bypass systems, thus enhancing the flow of goods across highways and interstates. Our commitment drives us to meet the ongoing demands of the road every single day.
This is why talented professionals are drawn to us: our solutions are deployed in real-time nationwide, enabling fleets to maximize their potential. The work we do presents rewarding challenges, requiring innovative solutions to complex problems. We seek bold thinkers who are passionate about making an impact and optimistic about the future of transportation.
About the Role
As PrePass continues to expand its leadership in connected transportation technology, we are in search of a visionary and strategic marketing leader to enhance our approach within the government sector.
The Strategic Market Segment Director – Government Sector will be responsible for defining and leading PrePass’s go-to-market strategy for public sector initiatives, enhancing our collaborations with government agencies, regulators, and policymakers. Reporting to the Vice President of Product Marketing, this individual will work across various departments to drive growth, influence market trends, and fortify PrePass’s role in transportation innovation driven by government initiatives.
Key Responsibilities
Market Strategy & Segmentation
- Formulate and implement a comprehensive market segmentation strategy for the government sector, pinpointing high-value opportunities across diverse agencies, programs, and regions.
- Conduct competitive, market, and policy analyses to guide investment priorities and innovation strategies.
- Develop engaging value propositions and messaging that align PrePass’s technological leadership with governmental safety and efficiency goals.
Go-to-Market Leadership
- Design and execute go-to-market plans for government initiatives, ensuring cohesive alignment across marketing, product, sales, and partner networks.
- Collaborate with Product Management to ensure that roadmap priorities meet the needs of the government market and compliance requirements.
- Work cross-functionally to establish processes, capabilities, and systems that ensure consistent execution and measurable business outcomes in line with PrePass’s mission.
Stakeholder Engagement
- Act as a strategic liaison between PrePass and public sector partners, including transportation agencies and regulatory bodies, fostering strong collaborative relationships.

