About the job
Are you ready to empower creators and amplify our impact?
At Hadley Designs, we are passionate about making learning enjoyable, aesthetically pleasing, and free from screens. Millions of parents and educators trust our innovative products to ignite curiosity and foster confidence in children. As we expand rapidly, we are forging authentic partnerships with creators who resonate with our mission.
Your opportunity awaits!
We are seeking an Influencer & Affiliate Program Manager who can transform creators into dedicated advocates for our brand. In this role, you will develop systems, create captivating hooks, and empower a diverse group of creators to present our products in inspiring ways that reach families worldwide.
About Hadley Designs
Hadley Designs is a family-founded, female-led brand that is revolutionizing early education through creativity and purpose. We specialize in designing screen-free learning tools that enable parents and teachers to make education engaging, enjoyable, and meaningful. Each product is hand-drawn and teacher-designed, crafted to build confidence through connection.
We don’t just provide educational resources; we are dedicated to shaping future generations through creativity, design, and heartfelt engagement.
About the Role
As the owner of our creator affiliate ecosystem, you will cultivate genuine relationships with TikTok creators, activate them swiftly, keep them engaged, and help elevate them to high-performing VIP affiliates. You will spearhead systems that convert creator content into consistent GMV growth. This role blends strategy, effective communication, creative development, and unwavering execution.
Your Core Responsibilities
- Drive Engagement with Qualified Creators: Ensure that at least 50% of new qualified creators receiving samples actively post and remain engaged.
- Create Compelling Hooks: Develop three or more weekly hook and script combinations that simplify posting and enhance conversion rates for our creators.
- Accelerate Creator Onboarding: Facilitate new creators to post within ten days of sample approval and encourage them to join our WhatsApp and email communities.
- Maintain Consistent Communication: Engage daily with creators via email and WhatsApp to drive motivation and GMV.
What You’ll Achieve
- Creator Sourcing and Qualification: Lead our sourcing team to maintain a robust pipeline of high-quality creators. Approve suitable candidates, decline poor fits, and conduct regular quality assessments. Continuously refine the Ideal Creator Profile using performance metrics and adjust sourcing targets as trends evolve.
- Community Leadership and Relationship Building: Foster authentic relationships with emerging creators, providing ongoing support and re-engagement for inactive creators with fresh hooks or incentives. Conduct weekly video audits and empower high-potential creators.

