About the job
Join our dynamic Distribution team at amo as a User Acquisition Country Lead, where you'll spearhead user acquisition strategies for international markets.
In this pivotal role, you will own the growth strategy, manage budgets, and execute impactful campaigns aimed at achieving Daily Active User (DAU) targets. A harmonious blend of data analysis and cultural insight is essential to tailor our strategy effectively for local markets.
You Are:
Data-Driven: You dive deep into cohort analysis, retention curves, and performance metrics to uncover the underlying factors driving growth.
User Acquisition Specialist: With a proven history of achieving DAU and growth targets for mobile applications, particularly in the social or dating sectors, you excel in this domain.
Culturally Savvy: Your understanding of local market nuances allows you to adapt global strategies with finesse.
Operationally Proficient: You are adept at collaborating with external partners and managing substantial budgets.
Detail-Oriented: Your meticulous nature ensures no detail is overlooked.
Open to Travel: You are eager to travel frequently to your target markets to oversee operations firsthand.
What You’ll Do:
Campaign & Budget Management: Oversee a significant user acquisition budget across various channels, including TikTok, Google, and Meta, making informed, data-driven decisions to optimize efficiency and reach.
Creative Performance Analysis: Serve as a liaison between data and content, analyzing creative outcomes to identify trends and provide actionable insights to the content team.
Market Strategy Ownership: Define and drive the growth roadmap for your country, ensuring seamless integration of paid acquisition, creative production, and local activations.
Market Trend Monitoring: Stay ahead of competitors and emerging trends, immersing yourself in the local culture to become an expert in the market you serve.
Requirements:
Proven experience in user acquisition, particularly for mobile applications.
Strong analytical skills with a focus on data-driven strategies.
Exceptional communication skills and cultural awareness.
Ability to manage budgets and coordinate with various stakeholders.

