About the job
Join the UiPath Team
At UiPath, we believe in the revolutionary potential of automation to reshape the way businesses operate. Our commitment lies in crafting industry-leading enterprise software that harnesses this potential.
We are on the lookout for individuals who are inquisitive, self-motivated, generous, and authentic—those who thrive in a fast-paced, dynamic growth environment. If you are passionate about making a difference—whether for your colleagues, for UiPath, or for a greater cause—then you might just be the person we need!
Why Work with Us?
At UiPath, you will play a pivotal role in shaping the future of Agentic Automation across one of the most vibrant tech regions. You will enjoy the freedom to innovate, access to a world-class product suite, and the backing of a dedicated global team. Join us in transforming the way enterprises in APAC operate.
Position Overview
We are seeking an experienced Vice President of Marketing for the APAC region to drive our growth trajectory. In this role, you will oversee all aspects of regional marketing, including field programs, digital demand generation, PR, and communications. Collaborating closely with regional go-to-market leadership, you will translate our global strategies into effective local initiatives that enhance pipeline, brand presence, and customer satisfaction.
Key Responsibilities
Develop and implement the APAC marketing strategy aligned with revenue objectives, segmentation priorities, and partner strategies.
Lead initiatives in field marketing, digital demand, events, account-based marketing (ABM), public relations, social media, and partner marketing to generate leads and expedite sales.
Collaborate with the Business Development Representatives (BDR) team to drive pipeline generation, enablement, and conversion efforts.
Localize global marketing campaigns and devise region-specific strategies for enterprise and commercial segments.
Oversee regional brand and thought leadership initiatives, including earned media, analyst engagement, executive visibility, and customer advocacy programs.
Work in partnership with Sales, Partner, and Customer Success leaders to align coverage models and account planning.
Create a data-driven marketing framework for forecasting, budgeting, and reporting.

