About the job
About the Role
The Vice President of Product Marketing will spearhead the strategic vision and go-to-market strategies for Viant’s innovative suite of products and services. This pivotal leadership position operates at the crossroads of Product, Sales, Operations, and Executive Leadership, transforming cutting-edge innovations into market traction and revenue growth.
In this role, you will be responsible for establishing Viant’s positioning and differentiation in the competitive AdTech industry, ensuring our value proposition is compelling, defensible, and unmistakable. You will cultivate and expand a top-tier product marketing team that delivers precise messaging, groundbreaking go-to-market strategies, and superior sales enablement tools that enhance our sales pipeline and drive deal closures.
The ideal candidate is a dynamic leader with extensive experience in AdTech, software, or technology, backed by strong technical proficiency and a successful track record of launching and scaling products in complex, fast-paced environments. You will possess executive presence, analytical acumen, and the ability to forge trusted relationships across the organization, with a keen understanding of how to leverage product strengths to achieve category leadership.

