About the job
About Crunchyroll
Founded by passionate fans, Crunchyroll is dedicated to delivering the vibrant art and culture of anime to an enthusiastic community. We serve over 100 million anime and manga lovers across more than 200 countries and territories, connecting them with the stories and characters they adore. Our offerings span online and in-person experiences, including streaming video, theatrical releases, games, merchandise, events, and much more—all powered by the beloved anime content.
Join our dynamic team and help us shape the future of anime!
About the Role
As the Vice President of Product, Membership Experience, you will play a pivotal role as a senior product leader in shaping and scaling Crunchyroll’s flywheel product offerings, such as Games, Interactive content, eCommerce, and Theatrical experiences. Your mission will be to enhance overall membership value through these diverse product portfolios.
This position involves overseeing a team of product specialists dedicated to ensuring each product offering provides a robust standalone experience while supporting business owners in enhancing engagement, retention, and long-term membership value.
You will collaborate closely with the VP of Streaming Experience to seamlessly integrate flywheel products into the broader SVOD membership journey, and work alongside the SVP of Platform & Monetization to guarantee scalable, reliable product foundations.
Core Areas of Responsibility
Flywheel Product Ownership
Lead the product strategy, roadmap, and execution for: Digital Manga, Games, Interactive, eCommerce, Theatrical
- Ensure high-quality, scalable product foundations for each business (e.g., APIs, developer tools, storefronts, content surfaces).
Membership Value & Flywheel Strategy
- Define how each flywheel product enhances:
- Membership value
- Subscriber growth
- Engagement
- Retention
- Drive the strategy for connecting flywheel products with the SVOD experience in partnership with the VP of Streaming Experience.
Business Alignment & Accountability
- Act as the primary product partner for flywheel business owners.
- Make informed product decisions aligned with business goals.

