Qualifications
QUALIFICATIONS:Over 15 years of experience in crafting and leading impactful, integrated social and digital campaigns that encompass paid, owned, influencer, and content strategies.A strong background in agency and pharmaceutical marketing is required.Extensive expertise in both paid and organic social media strategies across platforms such as Google, Meta, YouTube, LinkedIn, X, Snapchat, Reddit, TikTok, SERMO, Figure1, and other emerging channels.A strategic thinker capable of devising unique, relevant, creative, measurable, and commercially impactful programs.Proven experience in incorporating AI tools into marketing workflows, including the design and management of AI agents to enhance social media execution and performance.Ability to ensure strong human oversight and ethical standards while working with AI technologies.
About the job
As the Vice President of Social Media at EVERSANA INTOUCH, you will spearhead a dynamic team of social and digital strategists, driving peak performance and effective budget management while fostering the professional growth of team members. You will establish yourself as a thought leader in social and digital trends, delivering department-wide and company-wide training sessions to keep our teams informed on best practices, platform updates, and the innovative use of AI in marketing workflows.
In this strategic role, you will oversee the creative and strategic execution of social media initiatives, seamlessly integrating paid strategies into our comprehensive digital ecosystem. Your expertise will shape daily social media strategies, guiding content creation, social-first production, influencer engagement, and portfolio oversight.
As a proactive leader, you will identify emerging platforms and trends, develop insightful perspectives on platform innovations, and promote participation in industry conferences and workshops. You will establish and nurture senior-level relationships with platform partners, industry experts, influencers, and technology providers to cultivate meaningful partnerships and enhance our thought leadership.
Your responsibilities will also include designing and governing AI-enabled agents within our social marketing workflows, optimizing strategy development, content creation, moderation, social listening, and reporting, while upholding ethical standards and compliance in a regulated healthcare environment.
About EVERSANA INTOUCH
EVERSANA INTOUCH® is a pioneering global marketing agency network dedicated to the life sciences industry, recognized as the first and only agency network integrated into a comprehensive commercialization platform through EVERSANA®. We deliver cutting-edge creative and media services, enterprise solutions, and data analytics for our clients. Our passion lies in promoting health and well-being, drawing inspiration from the human experiences of patients, healthcare professionals, and each other. Through collaboration, we strive to make health management more accessible, connecting patients and physicians with vital information and tools.We celebrate diversity in backgrounds and experiences, understanding that improving patient lives globally requires a myriad of perspectives. We invite individuals from all walks of life to join us in shaping the future of healthcare and the life sciences industry, as we believe that our people are our greatest asset.