About the job
About the Role
As a Visual Merchandiser, you play a crucial role in creating an inspiring and cohesive shopping experience for our customers by upholding visual standards and commercial excellence. Your responsibilities encompass implementing visual and styling curation in alignment with commercial guidelines for the store. By staying attuned to trends and competitors, you will provide valuable insights to your colleagues, coach and elevate the skills of the store team, and ultimately enhance the customer experience.
A Day in the Life
At H&M, every day is unique, yet typical responsibilities include:
Customer Sales & Profit
- Enhance the OMNI customer experience by ensuring visual and commercial curation adheres to guidelines.
- Positively represent yourself and the H&M Brand during customer interactions.
- Organize your workload according to the store activation plan, adjusting based on collaboration with Store Management and Area Visual Manager.
- Timely launch and maintain global campaigns and sale activities in accordance with H&M Brand Standards.
- Ensure garment care and stock levels, providing input on allocation to Store Management and Area teams.
- Conduct sales report (KPIs) follow-ups, identifying and prioritizing visual and commercial opportunities with the Store Management team.
- Devise effective actions to boost customer satisfaction and achieve sales targets and store goals.
- Adhere to all operational routines, legal requirements, and best practices for OMNI services.
Fashion & Trend Awareness
- Stay updated with the latest trends, styles, products, brands, and relevant influencers.
- Dedicate time to fashion and trend awareness to understand styling techniques and enhance product presentation.
Team & Development
- Inspire and educate your team on seasonal changes, fashion trends, and relevant commercial information.
- Coach the Store team in visual and commercial skills to ensure high-quality product presentation.
- Support and develop daily routines and best practices to maintain consistent visual standards and excellent customer service.

