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Lead Generation Specialist / Sales Development Representative

Careers Activate TalentRemote — Philippines
Remote Full-time

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Experience Level

Entry Level

Qualifications

To excel in this role, you should have:Strong research skills and a knack for identifying potential leadsExperience in outbound sales or lead generation, preferably in e-commerce or related sectorsFamiliarity with tools such as Clay, Crunchbase, Apollo, or LinkedIn Sales NavigatorExcellent communication and interpersonal skillsA proactive approach to problem-solving and pipeline developmentA self-starter attitude with the ability to work independently

About the job

Job Title: Lead Generation Specialist / Sales Development Representative (E-commerce / Shopify, Outbound)

Employment Type: Full-Time

Location: Remote , must be able to work EST / CT hours

Contract Type: Independent contractor

Reports To: Founder

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About Us

At Careers Activate Talent, we are developing an AI-driven Marketing Intelligence Layer tailored for Shopify brands, currently offered through a Fractional CMO model. We specialize in collaborating with direct-to-consumer (DTC) e-commerce brands across various sectors including supplements, skincare, wellness, functional foods, athleisure, and fitness, typically generating between $2M and $15M in annual revenue.

Our mission is to enhance customer journeys, improve retention, lifetime value (LTV), and profitability for our clients. We are now in the process of transforming our expertise into an innovative SaaS product.

As our inaugural Lead Generation Specialist / SDR, you will partner closely with the founder to cultivate opportunities with high-potential brands that align with our Ideal Customer Profile (ICP).

Ideal Customer Profile (ICP)

Business Type: DTC / B2C e-commerce brands

Platform: Shopify (mandatory); familiarity with Klaviyo or similar retention tools preferred

Revenue Range: $2M–$15M USD annually

Geographic Focus: Primarily the USA (with a focus on Austin, Atlanta, Boston) and Toronto (bonus)

Verticals:

  • Healthy lifestyle brands
  • Supplements & nutraceuticals
  • Beauty/skincare
  • Wellness / functional foods & beverages
  • Athleisure/fitness

Buyer Personas:

  • Founder / CEO
  • CMO / VP Marketing
  • VP Growth / Head of Growth
  • Head of Retention / Lifecycle / CRM

Primary Use Case:

Target brands investing in paid media, email/SMS, and lifecycle marketing, seeking to enhance retention, LTV, and overall marketing profitability.

Role Summary:

You will take charge of the top of the sales funnel by sourcing, qualifying, and scheduling meetings with Shopify brands that fit our ICP.

Key Responsibilities:

  • Conducting research to identify ideal prospects
  • Developing and executing outbound outreach sequences (via email and LinkedIn; cold calling is optional)
  • Arranging qualified meetings with Founders and CMOs
  • Continuously refining messaging, targeting, and performance metrics

This role is strictly outbound; you will need to establish a pipeline from the ground up.

About Careers Activate Talent

Careers Activate Talent is an innovative company focused on creating AI-powered marketing solutions for Shopify e-commerce brands. We are dedicated to enhancing customer experiences and driving profitability through strategic marketing insights.

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